Secure checkout: what it is and how to have it in your busin

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To implement a secure checkout process, you and your brand need to prioritize transparency in your relationship with customers and, above all, you need to choose a certified and trustworthy payment platform. Having a transparent and secure sales process from beginning to end – and not just at the time of completing the purchase, known precisely as “checkout” – is not only a legal obligation, but also a competitive differentiator. And it can boost the growth and success of a business! Almost 30% of people purchased on the internet in 2021 considered the security and confidentiality of information as one of the most important factors when choosing where to purchase products and services. Do you notice how the data, from a survey carried out by the National Confederation of Retail Managers (CNDL), already pointed to a trend that has been consolidating in recent years? Continue reading this article and discover how to adapt by spending only what is necessary.



What is a secure checkout? The checkout itself is the last purchasing step that the consumer goes through in an online store; is the very end of payment: that moment when personal data and credit card information are confirmed, for example, in addition to the famous message of a successful purchase. A secure checkout is one implemented by the store Costa Rica Mobile Number List from the moment it makes sure that its system has the capacity to keep all data safe and combat or prevent possible intrusions or theft, guaranteeing protection of both the business's own confidential information and that belonging to to customers. Now, having better understood the definition of the subject that is the central theme of this article, move on and discover why investing in this area will bring advantages to your e-commerce.






Why invest in secure checkout? The main benefits of having a secure checkout in an online store are: reduce cart abandonment; improve payment flexibility; increase consumer confidence; simplify the purchase completion process as a whole; It is reduce the chances of needing to reverse a sale. By avoiding all these points, you will be working together to achieve the same goal: increasing customer success and sales conversion rates – especially those that, in another scenario, could be stuck in the last stages and represent less money in the cash register at the end of the month. Read more details! Reduces cart abandonment If customers don't feel confident paying for what they put in their cart, it's common for them to leave products or services sitting there and, consequently, abandon their full cart and start looking for other e-commerce sites to purchase what they need. . You can't lose a sale at the very end, right? Increasing the reliability and security of online payments will certainly help to avoid problems like this.